This step by step guide will show you how to bring in network marketing leads using blog traffic - one of the most profitable and easy ways to generate leads. Read on...
Free Blogs
The best blog format you can use for the free blog model is Blogger.com. This is suitable for anyone who is building a home-based business on a tight budget and is easy to use and set up. Even though it's free, it is still able to get loads of blog traffic.
Beware of the free Wordpress blog - the administrators at Wordpress don't want people making money with their free sub-domains, so it may be best to avoid using this model. (If you want to make the best of using Wordpress read the 'paid-for blog' section below.)
Blogger.com is easy to use - just follow the instructions in 3 easy steps :
1. Create a Blogger account 2. Name your blog (in other words give your blog a URL which will be yourblog.blogspot.com) 3. Choose one of their generic templates for your blog. There are loads to choose from and you can find one which suits the corporate image of your business.
The Paid-For Blog Model
The paid-for blog model offers some advantages, for example:
o Your content is not owned by a third party. With Blogger there is the danger of having your blogs deleted by the administrators. o You will have complete control over the content of the blog and the traffic you receive. o There is more scope to customize your page, with the theme, styles, fonts and overall appearance and functionality.
Now you have decided which model to use, it is time to drive traffic to your blog.
Firstly, look for one way links as soon as you can. Look for other MLM bloggers using Google and Technorati and offer to either promote their products on your blog or request a Blogroll exchange. Remember, people tend to reciprocate when they know you have something useful you can offer in return.
Next, get some of your blog posts and rewrite them in article format. This will not only get you traffic and rankings from article directories and Google, but you also saves time because you don't have to write the article from scratch.
The next step is to submit your blog to blog directories. Most blog directories require you to have a few blog posts up before they will approve your site, so make sure you have at least six posts posted.
TAG your posts with relevant keywords. These meta tags are picked up by the search engines and that way you can be found easily when people are searching for a particular keyword.
Be sure to write (or outsource if you can't write them yourself) really good quality posts. You can get a lot of natural traffic through viral marketing if people start talking about your blog posts - or if they give you some link love.
Use link baiting strategies to promote your blog. This is when you encourage others to link to you on their blog posts. Again, you need to give them an incentive to do so.
Write short press releases and submit these to prominent press release sites. Some press release sites get approved very quickly and you might even see links pointing to your sites appearing on Google News!
Once you've completed the steps above you will be ready to monetize blog traffic - and this will even work long after you've stopped writing content.
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